Is Your Brand Saying What You Think It's Saying?
When you’re busy running a business, it’s easy to assume your positioning is clear. You know what you do, and your clients seem happy, so it’s all good, right?
But if someone brand new landed on your website or scrolled your LinkedIn - would they get what sets you apart straight away? Would they know why you’re different? Or would they bounce without a clue?
Positioning isn’t about clever taglines or buzzwords. It’s about being clear, consistent, and speaking to the right people in a way that makes them feel like you’re exactly what they need. When it’s working, everything becomes easier - your marketing cuts through, proposals land faster, and the right clients start coming to you.
Here’s a quick gut-check to see if your positioning is working hard enough for you:
1. What do we want to be known for?
It sounds simple, but a lot of businesses never really answer this. If you had to boil it down to one thing - what’s the core strength or promise you want people to associate with your business?
It’s not just about what you do. It’s about the value you create. What do you want people to say about you when your name comes up?
Tip: You can’t be known for everything. Clarity beats cleverness every time.
2. What do our best clients say about us?
Your best clients are full of gold. How do they describe the experience of working with you? What results do they mention? What words come up again and again?
Check your testimonials, reviews, and post-project emails. If you’re not already using that language in your marketing - you’re missing a trick.
If what they say and what you say aren’t lining up, there’s a gap worth fixing.
3. What do we offer that others don’t?
This is where you look for your edge. It’s not about saying “we care more” or “we’re experts” - everyone says that. Think about what you do differently that your ideal clients actually value.
Maybe it’s a niche focus, a faster process, or a point of view you really stand behind. Aim for something real, not generic.
4. Where are we being inconsistent?
Are you saying one thing on your website, another in your proposals, and something totally different on socials? That kind of inconsistency creates confusion—and people don’t buy when they’re confused.
Your tone doesn’t have to be identical everywhere, but the message should feel cohesive.
Do a quick scan: homepage, LinkedIn bio, proposals, email signature. Are you telling the same story in all the places it counts?
5. Can we explain what we do in one sentence?
Try it. One sentence. No jargon, no filler. Can you clearly say what you do, who it’s for, and why it matters?
If you can’t, it might explain why people don’t get what you do - or why referrals aren’t as strong as they could be.
Final thought
These questions aren’t just for when you’re starting out. They’re for any business that wants to keep growing with purpose.
Take 20 minutes, jot down your answers, and see what changes once you start looking at your brand with fresh eyes.
And if you’re ready to sharpen your message, reach out - we’ll help you spot the gaps and turn your positioning into one of your biggest growth levers.
